America's oldest breath freshener!

When a country swain went courting his rural sweetheart, he often carried in his pocket an unobtrusive little envelope of Sen-Sen. When his younger brother indulged in smoking behind the barn, he too, had use for the exotic little pellets. For Sen-Sen was to the 19^th century what breath mints are to our time. Any country store worth its salt, prominently displayed a box of the handy little packets within easy reach of its customers.

Sen-Sen was developed shortly before the turn of the century by T.B. Dunn and Co., perfume dealers in Rochester, NY. According to Dunn’s history, a plant supervisor by the name of Kerschner developed a formula for an effective and refreshing breath perfume. In keeping with its perfumery roots, it was on the market list for many years as a cosmetic.

The origin of the name Sen-Sen is apparently lost to history. In all the documents that were received at the sale of the company, none mentioned how it’s name originally came about. In Japan "sen-sen" means glistening, shiny or bright, but there is no documentation to indicate any connection between these meanings and the product.

The ingredients of Sen-Sen are imported from Bulgaria, France, Turkey, Greece, Italy and some almost inaccessible regions of Asia. The product is still made on some of the original equipment that manufactured the product in the late 1800's. A production batch of 2,000 pounds is done in batches of 150 pounds each. The process starts by blending the "secret" ingredients in a vatlike mixer, run through an extruder, heated in an oven for 10 hours, and then the scored sheets are broken up into the familiar tiny squares. The bulk product is then packaged into the final selling unit.

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